Your website acts as the online face of your business. There is no point is designing a website if it doesn’t rank higher in the search engines. In fact, a website should be designed for real visitors who just happen to use search engines. That’s why it is important that your website rank higher in the search engines. Hence, an SEO-friendly code for web design is essential when developing your website. This article provides information on what you should consider to make your web design SEO-friendly.

 

SEO

Most often, web designers, SEO specialists, and everyday web surfers speak entirely different languages. That’s why you need to find a designer who is through with his/her search engine optimization skills. Although you may find a host of web designers on the market, finding a designer who can develop an SEO-friendly website is not an easy task. You need to do your homework when finding the best web designer for your business.

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Principles of Web Design

A fundamental principle of web designing is to engage the users of the business. Differentiating clickable links to the body text will assist the audience to easily navigate through your site which will translate to a better SEO result in the long run. Reducing the download time of your site is one of the most important factors to increase the SEO-friendliness of your site. The visitor will abruptly leave your site if it takes longer to download. That’s why the designer should use the correct images and codes to minimize the download time.

SEO Friendly

Making your website code clean is another important factor to increase the SEO-friendliness of your site. The search engines crawl your site in HTML. Hence, the HTML code should be implemented correctly. If not, JavaScript and CSS can cause the search engines to skip important aspects of your site when indexing it. Although frames are a great tool for web designers, a designer should avoid them as much as possible since frames can block the search engines from reading and indexing your content. In fact, an iFrame page would display multiple URLs for one page. This is because every iFrame has its own URL. Hence, when Google crawls websites with iFrames, it attempts to associate all the framed content within the page that contains the iFrames. Although there are ways to make these iFrames search engine-friendly, it is best to avoid them to make your web design SEO-friendly.

 

Unique and keyword-friendly content is an important SEO practice in this day and age. Your site should have a content-ready layout to improve the search engine friendliness of your site. This includes implementing relevant meta description, title tags, H1/H2 tags, and keywords for your site. You should include your main keyword in these places for better search engine optimization prospects in the long run.

ANCHOR TEXT

Anchor Text

Internal links and anchor text are also important aspects of a good SEO-friendly web design. You can link to a page on your site or to another site with the right anchor text to improve the search engine friendliness of your site. You should use a relevant keyword (main keyword or LSI words) as the anchor text in this example. These are some of the most important web design practices that will improve the SEO-friendliness of your web page.

 

Conclusion

In conclusion, your site is the online face of your company. It should rank higher in the search engines to attract highly targeted clients to your business. That’s where an SEO-friendly code for web design comes in handy. The above article provides information on what you need to consider when making your web design SEO-friendly.